Business Resource Toolkits

Seasonal Toolkits

Looking to elevate your marketing efforts? Our seasonal toolkits offer ready-to-use resources, media libraries, messaging, and practical tips to help you promote your business and connect visitors with all the Adirondacks have to offer.

Fall Foliage Reports

Beginning the first week of September, our team of “leaf peepers” across the region will track changing colors and share weekly updates on current conditions, what’s nearing peak, and what to expect in the week ahead.

Updated every Wednesday, these reports are a helpful resource for staff and guests planning scenic drives, seeking peak color, or deciding where to explore next. Reports are shared by email, posted on our regional websites, and submitted to statewide foliage trackers.

Canadian Toolkit

Explore resources and ideas to attract and connect with Canadian travelers. From flags to packages and specials geared towards Canadian holidays, you'll find abundant ways to enhance your offerings for our neighbors to the north.

AI Visibility Tips for Local Businesses

Modern local search is shifting from simple keywords to AI-driven conversations, making "AI visibility" in tools like Gemini and ChatGPT essential for reaching today's customers. The most effective way to secure this visibility is through a meticulously maintained Google Business Profile, as AI models rely on these listings for accurate data on services, hours, and local prominence. By keeping business information consistent, uploading fresh photos, and providing clear FAQ content, businesses can ensure they are easily understood and recommended by AI search tools. Download the resource checklist to get started.

Adirondack Rail Trail App Toolkit

The Adirondack Rail Trail App Toolkit helps businesses and community partners promote both the trail experience and their own offerings through the official Adirondack Rail Trail App. Explore resources including promotional graphics, an image library, FAQs, and information on how to add business listings and events to connect with trail users year-round.

Adirondack Cuisine Trails

Help visitors and residents discover the Adirondacks’ local food culture with the updated Adirondack Cuisine Trails, developed in collaboration with Cornell Cooperative Extension of Essex County through Adirondack Harvest. Explore resources that connect people with local farms, markets, restaurants, and agricultural experiences, and help promote the people and places behind the region’s food scene.

All Are Welcome Here

Show your commitment to inclusion and hospitality with a free “All Are Welcome Here” window cling. ROOST provides these signs to Adirondack businesses to help share a clear message: the Adirondacks are for everyone.

#ShopADK Toolkit

Encourage visitors and residents alike to support Adirondack businesses with the #ShopADK toolkit. Explore year-round and holiday resources filled with ready-to-share graphics, messaging, and promotional materials that highlight the value of shopping local.

Adirondack Coloring Pages

Add a creative touch to your space with Adirondack-themed coloring pages. These free, downloadable designs are perfect for engaging kids and families while celebrating the region’s iconic landscapes, wildlife, and outdoor adventures.

#LoveYourADK Toolkit

Help inspire responsible travel and stewardship with the #LoveYourADK toolkit. Explore ready-to-use messaging, graphics, and resources that encourage visitors and residents to care for and respect the Adirondacks year-round.

ADK Celebrates USA 250 Toolkit

ROOST’s region-wide initiative, ADK Celebrates USA 250, unites the Adirondacks to maximize our collective impact for America 250. This branding, created to promote the region during the semiquincentennial, is available for businesses and communities to adopt. Using a consistent, recognizable brand helps amplify our message and build a strong regional identity.

We invite you to incorporate ADK Celebrates USA 250 into signage, marketing, merchandise, and digital promotions. Download the Quick Start Business Toolkit for practical ideas and tips to get started. Together, we can stand out and make a lasting impact.