Over the last 60 years, the organization now known as the Lake Placid CVB/Regional Office of Sustainable Tourism has evolved from the Lake Placid Chamber of Commerce, providing traditional business services and tourism promotion, to the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County.
Most recently doing business as the Lake Placid/Essex County Visitors Bureau, the organization has continuously evolved to stay ahead of the changing destination marketplace. The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation that is responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. They operate a main office in Lake Placid and one in Crown Point.
What is Sustainable Tourism?
In 2010, the Board of Directors unveiled the organization's new name, which reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.
Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping togenerate income and employment without overtaxing any resources -whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.