13 Aug ROOST hosts Bloggers on Tour of the North Country
If you see Jess Collier next week, give her a high five.
Jess, who is the communications manager for ROOST, has been quite busy planning for and welcoming a group of bloggers for a week-long tour of New York’s North Country.
The group consists of one representative from the UK, three from Canada and 4 from various locations in the U.S., and all 8 are online influencers with a variety of specialties – primarily travel.
As most travel planning occurs online, and word of mouth is one of the most important ways that potential visitors’ decisions are influenced, ROOST has prioritized the development of relationships with online influencers and travel bloggers for many years now. We continue to host these types of storytellers as well as traditional media representatives for familiarization tours of the region.
This tour, however, is a ROOST-led effort to promote the entire North Country Region of New York with the theme “Eat, Play, Love New York”, and is being conducted in partnership with Clinton, Essex, Franklin, Hamilton, St. Lawrence and Jefferson Counties in both the Adirondack and 1000 Islands Regions.
The tour began August 9 and will conclude in the 1000 Islands region on Saturday, August 15, but we’ll continue to see blogs and social media activity related to the tour for weeks to come.
The group will experience the food, drink, historic, natural and recreational assets of the region with stops in Plattsburgh, Peru, Schroon Lake, Ticonderoga, Lake Placid, Wilmington, Saranac Lake, Tupper Lake, Long Lake, Blue Mountain Lake, Canton, Potsdam and Alexandria Bay, Watertown and other stops in the 1000 Islands.
Check it out! A website was developed to aggregate all social media activity utilizing the campaign hashtag #EatPlayLoveNY, and will display at the URL elpny.com for the duration of the campaign. You’ll see that they’ve enjoyed fly fishing, hiking, museums, wine tours, breweries, great hotels and more on their way to LOVING this part of New York!
And Jess organized the logistics for all of it; so a high five is merited, I think!
–Kim Rielly is the director of communications for ROOST – and glad she hired Jess.
This project is supported by a grant awarded to the Ogdensburg Bridge and Port Authority, administered by the Regional Office of Sustainable Tourism in coordination with Thousand Islands International Tourism Council, the Adirondack Coast Visitors Bureau and the St. Lawrence County Chamber of Commerce, Inc., by New York State’s Empire State Development and the I ♥ NY Division of Tourism under Governor Andrew Cuomo’s Regional Economic Development Council Initiative.