04 Dec Resources: 6 Things Tourism Businesses Should Know About Their DMO
Picture this: a room full of about 300 people sitting at tables, watching, listening to, and laughing with a speaker on stage. All of the attendees have at least two electronic devices in front of them; many are monitoring and operating a laptop, tablet AND smartphone. All are simultaneously watching the screens adjacent to the speaker that scroll the real-time conversation on Twitter about the speech currently in progress.
These are my people.
I was recently privileged to attend the SoMeT marketing conference in Nashville, which had an agenda aimed specifically at Destination Marketing Organization (DMO) professionals. Given the fact that our markets’ travel decisions are made online, the content of the sessions was of course all about digital marketing, content development and social media.
It was a great opportunity to learn, but more importantly it was a great forum for networking with people from all over the world who do what I do and face the same challenges that I face in today’s communications landscape.
Dominating those challenges is time management in the context of the noisy distraction of managing 30+ social media accounts while still engaging with traditional media and our marketing partners.
Though there were many takeaways for implementation in our region’s destination marketing efforts, I also ran across a blog from one of the conference organizer’s strategists that I wish I had written, and thought would be of great interest to our marketing partners.
WHAT DO YOU THINK?
Please read the short post at your leisure, and then come back here and leave us a comment with any thoughts or questions you might have!
6 Things Tourism Businesses Should Know About Their DMO – BY WILLIAM BAKKER of DESTINATION THINK!
– Kim Rielly, director of communications, ROOST