What is Sustainable Tourism?
In 2010, the Board of Directors unveiled the organization's new name, which reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.
Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping to generate income and employment without overtaxing any resources -whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
Destination Master Planning process
The Regional Office of Sustainable Tourism/Lake Placid CVB is the destination marketing organization responsible for promoting a fairly huge chunk of the Adirondacks. Several years ago, we spearheaded a destination master planning process to assess the product that region's communities offer to the traveling public. This process, facilitated by a third party consultant, resulted in the development of destination master plans for six communities, including Saranac Lake, Schroon Lake, Moriah, Ticonderoga, Wilmington and Lake Placid. LEARN MORE