02 Mar Marketing opportunity: ILNY Shopping Promotion
I Love New York Shopping Promotion
The Retail Council and I Love NY are partnering on a short-term promotional effort encouraging Canadians to visit New York State for a shopping getaway from March 15-31, 2015. This is an opportunity for you to bring more shoppers into your store AND boost the New York State retail industry.
The promotion will include a coupon with a discount of at least 10%, downloadable from www.iloveny.com. Each participating retailer will have the opportunity to decide if they would like to honor the minimum 10% discount or offer a higher percentage discount. The coupons would be valid for brick-and-mortar stores only and not for online purchases. I Love NY will promote the program in Montreal and Toronto with a television commercial, paid media, and digital content. Although the program will be promoted in Canada, it will not be limited to Canadians. NYS and out of state residents will be eligible to use the coupon as well.
This is the first time I Love NY will designate advertising dollars for retail promotion. It is a rare opportunity to get a concentrated effort on the part of a state agency dedicated to promoting shopping. In order to demonstrate the success of the program and ROI, we are asking participating retailers to track coupon sales where possible and provide the percentage of increased sales from the same period in 2014. An out-of-the-gate success story for this first foray clearly would pave the way to further collaborations.
Our statistics show that more than 75% of Canadians surveyed indicate shopping as their top activity when traveling into New York. Our goal is to increase awareness of New York State as a great shopping destination for Canadian citizens. In order to accomplish this goal we need as much participation as possible from our members.
Please let Michelle Bruck know as quickly as possible that your store(s) will participate in the promotion.
Michelle can be reached at mbruck@retailcouncilnys.com or (800) 442-3589.
Participating retailers who would like their property featured in the commercials promoting the program should send any high resolution stills or footage to Rick Machung at this website: https://www.hightail.com/u/RickMachung489161
In addition they should sign the photo release at the following link: ILNYRetailPermissionPhotography and email it to Lisa.Soto@esd.ny.gov
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