Malone Area

The Country Starts Here

ROOST efforts for Franklin County

Located in beautiful northern NY, bordered by the foothills of the Adirondacks and the majestic St. Lawrence Seaway, Franklin County is a quiet gem just waiting to be discovered. Tour the beautiful backroads and you will find rolling hills, farm land, sparkling streams, and friendly locals. Franklin County boasts five scenic golf courses including the internationally hailed Malone Golf Club East & West and the Saranac Inn Golf Club. Dozens of campgrounds, Titus Mountain, and many small villages with mom-and-pop shops round out the many amenities found in the larger town of Malone.

 

With the support of County staff, ROOST has helped secure an updated website for the county marketing initiatives. ROOST is currently working on a complete overhaul of navigation and design, copy writing, and content. Now, in its first year in the ROOST lineup, we are establishing benchmarks upon which to compare future work.

LEISURE MARKETING

ROOST is currently engaged in developing a new website for the northern portion of Franklin County in conjunction with the Malone Chamber of Commerce: VisitMalone.com. Staff are working on site design and updated content for the VisitMalone website. Paid campaigns help drive traffic to the site, as does the social media profiles maintained in conjunction with county staff: Facebook, Google+, & Youtube channel.

Regional Marketing Manager

Regional Marketing Manager

Tim Lamay, Regional Marketing Manager for the Malone Region

tim@roostadk.com

(518)319-1056

Business Resources

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ADIRONDACK PARK RECREATIONAL STRATEGY

Funding Streams

Franklin County supports the marketing efforts with a budgetary contribution of $149,199 from the general fund. Of these funds, $76,801 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $216,000.

$117,199 is expended through Regional Cooperative programs which market the Adirondacks as a whole through the work of the Adirondack Regional Tourism Council. The balance of $98,801 is used to market Franklin County as a tourism destination and support the Destination Master Planning programs.

Contracts
How to Promote Your Business