With the support of County staff, ROOST has helped secure an updated website for the county marketing initiatives. This required a complete overhaul of navigation and design, copy writing, and content. Now, in its first year of launch, we are establishing benchmarks upon which to compare future work.
Four regions within Hamilton County have completed Tourism Destination Area workbooks (TDA) in conjunction with our staff. Destination Master Plans are currently in process.
Beth Lomnitzer, Regional Marketing Manager for Hamilton County
Hamilton County supports the marketing efforts with a budgetary contribution of $168,699 from the general fund. Of these funds, $81,301 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $250,000.
$136,258 is expended through Regional Cooperative programs which market the Adirondacks as a whole through the work of the Adirondack Regional Tourism Council. The balance of $113,742 is used to market Hamilton County as a tourism destination and support the Destination Master Planning programs.
Every business in Hamilton County is eligible for a free text listing on the AdirondackExperience.com.
Other Opportunities Include:
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing: