Hamilton County

Experience the Adirondacks – It’s Wild!

ROOST efforts in marketing Hamilton County

With the support of County staff, ROOST has helped secure an updated website for the county marketing initiatives. This required a complete overhaul of navigation and design, copy writing, and content. Now, in its first year of launch, we are establishing benchmarks upon which to compare future work.

LEISURE MARKETING

ROOST is currently engaged in updating content on the new AdirondackExperience website. Paid campaigns help drive traffic to the site, as does the social media profiles maintained in conjunction with county staff: facebook, google+, & youtube channel.

DMP

Four regions within Hamilton County have completed Tourism Destination Area workbooks (TDA) in conjunction with our staff. Destination Master Plans are currently in process.

Funding Streams

Hamilton County supports the marketing efforts with a budgetary contribution of $168,699 from the general fund. Of these funds, $81,301 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $250,000.

$136,258 is expended through Regional Cooperative programs which market the Adirondacks as a whole through the work of the Adirondack Regional Tourism Council. The balance of $113,742 is used to market Hamilton County as a tourism destination and support the Destination Master Planning programs.

Contracts
How to Promote Your Business

Every business in Hamilton County is eligible for a free text listing on the AdirondackExperience.com.

 

Other Opportunities Include:

  • Enhanced listing on adirondackexperience.com which includes preferred placement, expanded business description, added short description, and high resolution photo, currently these listings are $25 for a listing through December 2015.
  • Weekly ‘Adirondacks, USA’ E-Blast sponsorship.
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers
  • Sponsorship of quarterly online contest – these contests are used to secure additional contacts that we can re-market to on behalf of the region

 

For more information on these and other opportunities visit our Marketing Opportunities page or contact adsales@roostadk.com, 518.523.2445 x115

Business Resources

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

HAMILTON COUNTY SURVEY RESULTS

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

HAMILTON COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY

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