Franklin County

ROOST efforts in Marketing Franklin County

With the support of County staff, ROOST has helped secure and update websites for the county marketing initiatives. This required a complete overhaul of navigation and design, copy writing, and content across the board.

LEISURE MARKETING

ROOST is currently engaged in updating content on the new websites: TupperLakeVisitMalone, and SaranacLake . These updates are to aid in the marketing of Franklin County. Paid campaigns help drive traffic to the site, as does the social media profiles maintained in conjunction with county staff: Facebook, twitter, instagram, google+, & youtube channel.

DMP

Tupper Lake has completed a Tourism Destination Area workbooks (TDA) in conjunction with our staff. Whilst, Saranac Lake is currently undergoing the process of creating a Tourism Destination Area Workbook. Destination Master Plans are currently in process for Tupper Lake and will be the next step for Saranac Lake.

Funding Streams

Franklin County supports the marketing efforts with a budgetary contribution of no more than $139,000 from the general fund. Of these, $77,000 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $216,000.

Contracts
How to Promote Your Business

For more information on these and other opportunities visit our Marketing Opportunities page or contact adsales@roostadk.com, 518.523.2445 x115

Business Resources

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ADIRONDACK PARK RECREATIONAL STRATEGY