With the support of County staff, ROOST has helped secure and update websites for the county marketing initiatives. This required a complete overhaul of navigation and design, copy writing, and content across the board.
ROOST is currently engaged in updating content on the new websites: TupperLake, VisitMalone, and SaranacLake . These updates are to aid in the marketing of Franklin County. Paid campaigns help drive traffic to the site, as does the social media profiles maintained in conjunction with county staff: Facebook, twitter, instagram, google+, & youtube channel.
Tupper Lake has completed a Tourism Destination Area workbooks (TDA) in conjunction with our staff. Whilst, Saranac Lake is currently undergoing the process of creating a Tourism Destination Area Workbook. Destination Master Plans are currently in process for Tupper Lake and will be the next step for Saranac Lake.
Franklin County supports the marketing efforts with a budgetary contribution of no more than $139,000 from the general fund. Of these, $77,000 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $216,000.
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing: