Employment Opportunities

Saranac Lake Regional Marketing Manager (RMM)

The Regional Office of Sustainable Tourism is seeking to fill a Saranac Lake Regional Marketing Manager position to be based out of a Saranac Lake office location.

The Regional Office of Sustainable Tourism/Lake Placid CVB is the destination marketing organization for Essex, Hamilton and Franklin counties.


Responsibilities include:

  • Provide ROOST Communications Director with newsworthy tourism-related information for inclusion in regional promotional PR efforts and for News content updates on websites.
  • Participate in the creation of the overall marketing plan and then specific plan for the region.
  • Social Media: manage the regions Facebook, Google+, Pinterest, Instagram accounts in coordination with ROOST Communications Director.
  • Develop and assist with managing online business listings: content updates, and business status.
  • Coordinate the quarterly on-line contest and other promotions as necessary.
  • Responsible for educating regional marketing partners regarding marketing opportunities available via ROOST programs (website, PR, printed collateral, brochure distribution).
  • Coordinate with ROOST photographer and videographer needs and upload and tag when completed.
  • Site Content: Assist in developing messaging for web pages
    • Write a weekly blog post to display on the region’s tourism website
    • Maintain regional online business/asset database
    • Maintain area events database in coordination with ROOST Events Manager
  • Responsible for working with ROOST photographer/ video coordinator to obtain consistent, updated current digital region-wide photography for use in social media and PR/Communications.
  • Attend meetings and events related to the region as the ROOST representative.
  • Attend regular (monthly) staff and RMM meetings at ROOST Lake Placid office.
  • Generate a monthly activity report and submit to DOM

Destination Master Planning (DMP)

  • Assist in DMP process as necessary


  • Maintain personal social media profiles and support ROOST efforts consistent with marketing strategies
  • Work with team members to achieve set goals
  • Any other duties as required


As an employee of this Marketing Organization please maintain an awareness that employees are a representative of ROOST in all public format: i.e.: in person, emails, social platforms

More than tourism, it’s a career in Economic Development

Each position at ROOST in one way or another supports the local businesses and strengthens our economy.