09 Aug By the numbers: ROOST’s quarterly contests garner attention to participating Adirondack businesses
August 10, 2017 – For each season, ROOST promotes a quarterly contest in each of its eight regions. It features a prize package combination of lodging, events, and dining. These contests are promoted on the ROOST-managed social media channels and in our weekly Adirondacks, USA newsletter that is sent to over 160,000 subscribers. It offers a unique opportunity to gain exposure to the people that receive our marketing. Below is the number of total unique website visitors on our sites that entered to win the Spring (2/1-4/30) and Summer (5/1-7/31) contests. If you are interested in taking part in a contest, contact ROOST’s Marketing and Media Buyer Brooke O’Neil.
*Schroon Lake’s year over year drop in unique users can be attributed to the high marketability of its 2016 summer contest.